Sponsored Video for Smoke Free App x Dr. O’Donovan
In November 2023, I partnered with the Smoke Free App to create a comprehensive long-form YouTube video, sharing 10 essential tips to help people quit smoking. Below is an overview of our objectives, process, and the notable impact we achieved - be sure to check out the short embedded video on this page for a quick highlight reel.
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Client
Smoke Free
Key Result
220K+ organic views, fostering a supportive community.
Objective
Empower viewers with actionable steps to quit smoking.
Campaign Timeline
- Concept & Script Development: Early November 2023
- Feedback & Contract Process: Mid-November 2023
- Video Production & Upload: Late November 2023
Objective
- Educate & Support: Provide actionable steps and resources (including the Smoke Free app) for viewers on their quitting journey.
- Community Engagement: Encourage people to declare their quit date and support one another in the comments.
- Long-Form Content Strategy: Use a detailed, YouTube-optimized video to foster deeper viewer engagement and retention.
Process
1. Content & Script Development
- 10 Tips Framework: Structured the video around ten practical, evidence-based strategies for quitting smoking.
- Smoke Free App Integration: Highlighted the app’s features—tracking progress, community support, and personalized quit plans.
2. Collaboration with Smoke Free
- Feedback & Approvals: Worked closely with Smoke Free’s leadership team to ensure accurate representation of the app and alignment with public health guidelines.
- Contract & Compliance: Handled all contractual obligations, ensuring the sponsored content adhered to relevant regulations and platform policies.
3. Video Production
- Long-Form Format: Allowed in-depth exploration of each quitting tip, including personal anecdotes, professional insights, and app demos.
- Innovative Call to Action: Invited viewers to post their target quit date in the comments, fostering a supportive online community.
Results
- High Viewership: 220,000 organic views
- Extended Watch Time: 10,000 total watch hours (equivalent to 40,000 15-minute clinic appointments)
- Robust Community Engagement:
- Thousands of viewers declared their quit dates.
- Community members offered one another moral support and accountability.
- Positive Testimonials of successful quit attempts flooded the comments section.
- Strong Retention & Positive Feedback:
- >60% average view duration
- 98.4% ‘Likes’ rate
- 16% click-through rate to the Smoke Free app link
Want the Highlights?
Check out the short video below which provides an at-a-glance look at how this campaign empowered thousands of viewers to take a life-changing step towards better health and becoming smoke free.
Let’s Collaborate
I work with brands to spotlight products that I think can make a real difference to people's health and wellbeing. I also work with companies and organisations in the biomedical and pharmaceutical sector to refine their digital education and communications strategies through dedicated videos and tailored consulting packages.
Real Growth. Real Impact.
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