Custom Reporting for BUPA Health UK

In 2024, I collaborated with BUPA Health UK to create a customized reporting solution that boosted their YouTube channel’s performance. Explore the full case study to see how we enhanced their content strategy and viewer engagement.

Client:

BUPA Health UK

Channel size:

90,000 subscribers

Objective:

Develop a comprehensive custom report to optimize their YouTube channel's performance.

Process

1. Initial Consultation

Conducted 1:1 meetings with the BUPA UK team to understand their specific needs and objectives.
Collaborated closely with stakeholders to align on key performance indicators and goals.

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2. Custom Report Development

Thumbnail Review: Evaluated the effectiveness of current thumbnails and provided strategic recommendations for improvements.
Description Box Enhancement: Analyzed and refined the content in the description boxes to improve SEO and viewer engagement.
Channel Analytics: Conducted an in-depth review of channel performance metrics, identifying areas of success and opportunities for growth.

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3. Implementation & Handover

Presented the custom report to the BUPA UK team, ensuring they were equipped with actionable insights and clear strategies.
Completed a formal handover after a comprehensive 6-week consultation period, providing ongoing support to ensure seamless implementation of recommendations.

Results

Enhanced Visibility: Strategic thumbnail and description optimisations to enable enhanced click through rates and greater medico-legal protection.
Improved Engagement: Targeted content adjustments to result in higher viewer retention and interaction.
Data-Driven Decisions: The detailed analytics review empowered the BUPA team to make informed decisions to continually improve their channel's performance.