Custom Reporting for BUPA Health UK
In 2024, I collaborated with BUPA Health UK to create a customized reporting solution that boosted their YouTube channel’s performance. Explore the full case study to see how we enhanced their content strategy and viewer engagement.
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Client
BUPA Health UK
Key Result
90,000 subscribers analyzed for performance optimization
Objective
Develop a custom report to enhance YouTube strategy
Process
1. Initial Consultation
- Conducted 1:1 meetings with the BUPA UK team to understand their specific needs and objectives.
- Collaborated closely with stakeholders to align on key performance indicators and goals.
2. Custom Report Development
- Thumbnail Review: Evaluated the effectiveness of current thumbnails and provided strategic recommendations for improvements.
- Description Box Enhancement: Analyzed and refined the content in the description boxes to improve SEO and viewer engagement.
- Channel Analytics: Conducted an in-depth review of channel performance metrics, identifying areas of success and opportunities for growth.
3. Implementation & Handover
- Presented the custom report to the BUPA UK team, ensuring they were equipped with actionable insights and clear strategies.
- Completed a formal handover after a comprehensive 6-week consultation period, providing ongoing support to ensure seamless implementation of recommendations.
Results
- Enhanced Visibility: Strategic thumbnail and description optimisations to enable enhanced click through rates and greater medico-legal protection.
- Improved Engagement: Targeted content adjustments to result in higher viewer retention and interaction.
- Data-Driven Decisions: The detailed analytics review empowered the BUPA team to make informed decisions to continually improve their channel's performance.
Let’s Collaborate
I work with brands to spotlight products that I think can make a real difference to people's health and wellbeing. I also work with companies and organisations in the biomedical and pharmaceutical sector to refine their digital education and communications strategies through dedicated videos and tailored consulting packages.
Real Growth. Real Impact.
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